Sunfresh Marketing Co-Operative is a Sunshine Coast based marketing co-operative that represents growers from the Atherton Tableland in Far North Queensland through to the Wide Bay-Burnett regions of Bundaberg, Childers and Gympie, the Sunshine Coast and right down to the tri state producing not only avocados, but a wide range of subtropical fruit.
More than 19 years ago the Sunfresh founders recognised an opportunity to unite local grower-packers into a cooperative with a common goal to improve their marketing and increase their financial returns. In 1995, Sunfresh Marketing Cooperative Limited was formed with 22 local producers—today it is a thriving enterprise with more than 175 members.
The Sunfresh Vision
At Sunfresh our vision is to become Australia’s leader in horticultural marketing through quality and innovation.
Our Direction and Purpose
Sunfresh will continue to deliver high returns to its members because we continually strive to maintain our highly-valued reputation for outstanding customer service. We actively seek and develop collaborative partnerships to extend the scope of our business opportunities in the domestic and global arenas.
Our assurance of the highest product quality remains steadfast and is respected by our members and clients. The synergy of our people, their enthusiasm for innovation and creative solutions, and our commitment to the prosperity of the Australian horticultural industry will ensure Sunfresh achieves its vision.
Our People and Culture
One of the reasons that Sunfresh is such an energetic and prosperous business is due to our small team of experienced and dedicated people.
We know that the key to maintaining our reputation and the continued growth of our brand is determined by the culture we foster.
Our people are a reflection of our business—committed to quality and performance; of high personal integrity; supportive and cooperative in their relationships; and focussed on the future.
Our commitment to quality
At Sunfresh there is no compromise on quality. We strive for the highest standard of uniformity in product quality and packing process from all our members—a reputation our clients have come to expect.
SQF 2000 food safety and quality risk management accreditation inspires confidence and trust in our suppliers and customers.
We have a clearly defined and comprehensive quality assurance program with training, support and advice available to our members.
Our audit system guarantees best practice packing, recording and orchard management, while barcodes on our packed products ensures it is traceable from the paddock to the plate.
Global Reach – marketing to the world
Sunfresh has developed a thriving export business. Through our commitment to industry sustainability and the need to exceed our member expectations, we actively sought off-shore markets and built sound business relationships that saw us commence the export of avocados to Singapore, Hong Kong, Malaysia and Thailand in 2001. Entry into the Middle-East and European markets is in the immediate future.